My Work and Resources

Success stories. Case studies. My methodology on copywriting.

black and white portrait of a young woman with dark hair, smiling. sonya gankina, copywriter, content marketer, ottawa copywriter, toronto copywriter.

bar graph showing increase in revenue from organic seo copywriting

Case Study: Organic SEO Copywriting for a Local Ottawa Business

From just making about $5K a month, the company jumped to $58K in June 2023, then hit over $100K in July and August, and broke all records with $182K in February 2024, all from clients who found the company organically on Google thanks to my SEO copywriting work!

Large grey building with glass, the Desmarais building of Telfer School of Management of uOttawa.

Alumni Success Stories: Key to Your Alumni Engagement Strategy

Working with the Telfer School of Management at uOttawa as a contractor for two years in a row, I’ve written about the Former CFO of Canada Goose, the gold mining magnate Ian Telfer, DEI, and more. Alumni success stories are imperative to your engagement strategy.

golf course in Ottawa with green grass and a pond with some trees

Case Study: Digital Marketing Strategy for B2B High-Tech Design Agency

I developed a comprehensive Digital Marketing Strategy for a Canadian B2B high-tech design agency, Initiate Marketing, that works with clients such as Blackberry QNX, SAP, SS&C, Calian, Trend Micro, Entrust, and more.

"I truly enjoyed working with Sonya. We (Writers Collective of Canada) engaged her to help us capture our organizational story and impact through a decade of community work. We bombarded her with content to comb through and collaborated for nearly a year to find the right style and voice for our story. I found her creative process to be thoughtful and thorough. Her ability to listen deeply to the unique needs of our organization and fully immerse in the project alongside us made her an ideal collaborator. She abided by all timelines and was highly responsive and engaged. A passionate professional - I highly recommend Sonya and her masterful gift for storytelling."

Shelley Lepp
Co Executive Director at Writers Collective of Canada

"We (The Multicultural Artists' Coalition (MAC-CAM)) worked with Sonya Gankina through our ART+ Workshop Series. Our program delivers professional development sessions to local artists in the City of Ottawa. Sonya co-presented the Digital Marketing for Professional Artists workshop and did a fantastic job. Since the planning stage, she was active and willing to accommodate our needs and adapt her presentation, considering the other presenter's speaking points. Sonya was passionate and generous during the presentation and shared detailed information about strategies for SEO, successful social media content, media and public relations. She made the subject relatable to our audience by providing artist examples and her personal experience. We were delighted to work with her work and would absolutely recommend her."

Alejandro Cendales
English Program Director and Equity & Inclusion Officer at Multicultural Arts in Schools and Communities (MASC)

"Sonya's been super helpful & very keen while assisting me with an upcoming pre-launch company (stealth mode). Working remotely & on her own schedule with weekly catch-ups, it's been great to have her help with researching the market, competitors and feasibility of the venture. She's conscientious and a pleasure to work with. Recommend."

Craig Fitzpatrick
Entrepreneur and Tech Executive

"I had the pleasure of working with Sonya during a very busy time. She always goes the extra mile, learns new skills when needed, and thinks several steps ahead. All that with a smile and a positive attitude, no matter how pressing the deadlines. Great work, Sonya!"

Maria Sturova
Marketing Professional

"We worked with Sonya to help develop our social media and content creation strategy across several channels. Sonya was reliable and consistently delivered results. I would recommend working with Sonya if you are looking for someone to effectively and efficiently manage your content and social media channels."

Carly Holm
Founder & CEO, Humani HR

"What I appreciate about working with Sonya is that she always takes the time to thoroughly understand the project first—almost as if she feels it—before writing even a single line. This depth of understanding translates directly into the copy, and her expertise is evident in the text. Having worked with various content writers and copywriters for at least the past 15 years, I can immediately distinguish between good writing and bad writing. Sonya's writing is simply superb, and I look forward to collaborating with her on more projects."

Vitaliy Deputat
Founder, Ad House Digital Advertising

"Sonya has been invaluable for our team. The social posts she creates for us are simple but effective and have increased our reach, our followers, and our engagement. She works quickly and efficiently and has saved my team hours of work. Sonya is great to work with, has great ideas that she's always willing to share, and follows up on everything. I love working with her and will be recommending Sonya every chance I get."

Jilian Morgan
Digital Marketing Manager, Relogix