Published Work and Freelance Writing Portfolio
Freelance Writing Portfolio
I write strategic website copy, showing how a client solves customer pain points. I write SEO-friendly blog posts in a variety of niches, that rank well, and drive traffic to the website.
I write for Apartment 613, an award-winning arts & culture Ottawa blog.
I’ve written for the Telfer Career Centre professional blog. I’ve written for the Telfer School of Management blog. I’ve written blogs for my first baby site.
In this collection, explore my published work and work that I have done for clients.
Most recent client work: Taleo Enterprise Inc.
Home Page Copy
For the most recent client project, I interviewed the owner of the business about their competitive advantage, why he started the business, and what his digital marketing goals are. I translated everything from the owner’s native Russian to English, did SEO research for keywords, and re-wrote the copy on the home page to fit the brand tone and voice. I also suggested adding new sections to highlight the value of renovations. Since this change, traffic to the website more than doubled thanks also to my launch of a new Google My Business listing.
I researched the topic and used UberSuggest to find viable keywords, to create an educational and SEO-friendly piece.
I research keywords with good search volume and write SEO-friendly blog posts supported by research. A few posts I’ve written out of 24+:
Wiam Ben Karroum graduated from the Telfer School of Management with a double degree in Finance and Business Technology Management (MISA) in just April of 2021. She has already secured a full-time role at Deloitte on the Technology, Strategy, and Transformation team, after completing a co-op with the company during her studies.
I received a blog topic, did research and wrote two posts about luxury electric vehicles to help with driving traffic to the website. The two posts are below:
Plastic Beach: The ugly beauty found in the Great Lakes and St. Lawrence Seaway through photos by John Healey
In this interview, I talked to John Healey, an award-winning Ottawa-based photographer. We discussed sustainability, his mission to bring awareness to plastic pollution, and what simple actions people can take daily to minimize their impact on the environment. Complete with my photos of the exhibition at OAG, view our interview and photo essay.
I interviewed my friend Andrew Newby about his art for Apartment 613.
Most recent published work: Apt613
At The End Of Your Breath: Interview with photographer John Healey
For the most recent interview, I interviewed John Healey, an award-winning Ottawa-based photographer. Struggling to humanize the pandemic, Healey created art from x-rays of COVID-19 patients. We talked about this chilling project and why it is so important. Read our interview here.