Hi there,

I’m a copywriter and content strategist who generates revenue for my clients from written content.

I create engaging digital copy rooted in storytelling and SEO, perfect for both humans and search engines.

black and white portrait of a young woman with dark hair, smiling. sonya gankina, copywriter, content marketer, ottawa copywriter, toronto copywriter.

Content Strategist Services

Content, content, content. We consume it all day long. Yet, for most businesses content is a bottleneck — who’s going to write the new website copy? Who can make that blog happen? Why does this copy sound so flat? 🤔 Other priorities take place and content is put on the back burner. 

BUT, as we both know… You need content. Strategic SEO-informed copy and content that aligns with your brand will drive organic traffic to your website, resulting in thousands of dollars of additional revenue thanks to new leads. 📈 (just ask my clients)

✍️ As a freelance copywriter and content strategist, I come into your organization with a fresh perspective and unburden your team from the responsibility of coming up with witty words. 

My process is rooted in deeply understanding you as a leader and unearthing the true story of your organization. I conduct interviews to get to the bottom of it, in addition to extensive competitor research and SEO keyword research.

Website Copywriting Services

Copy is to sell, content is to educate and build trust. I write powerful website copy for your home, service, and location pages that outperform competitors and communicate your value clearly to both the potential new customer and Google.

Blog Writing Services

I write both short- and long-form blog content that brings users to your website, improves your brand awareness, and builds trust over time. Together, we position you as a thought leader in your industry, like the deserving expert you are. Research and SEO included.

Content Strategy Consulting

Not sure what you need for content or social media? I got you. In a one-on-one consultation, I explain the content funnel to you so you know how to approach content marketing. I go through setting up your custom social media strategy, why it matters, and how you can get your team on board.

Freelance Consulting Sessions

Want to get into freelance copywriting and open up shop? I’ll tell you my best tricks and tips for getting organized early, figuring out how the heck CRA works, and how to find your niche. 

P.S. Ask me about managing your PR & media + founder story consulting.

bar graph showing increase in revenue from organic seo copywriting

Case Study: Organic SEO Copywriting for a Local Ottawa Business

From just making about $5K a month, the company jumped to $58K in June 2023, then hit over $100K in July and August, and broke all records with $182K in February 2024, all from clients who found the company organically on Google thanks to my SEO copywriting work! 

Large grey building with glass, the Desmarais building of Telfer School of Management of uOttawa.

Alumni Success Stories: Key to Your Alumni Engagement Strategy

Working with the Telfer School of Management at uOttawa as a contractor for two years in a row, I’ve written about the Former CFO of Canada Goose, the gold mining magnate Ian Telfer, DEI, and more. Alumni success stories are imperative to your engagement strategy.

golf course in Ottawa with green grass and a pond with some trees

Case Study: Digital Marketing Strategy for B2B High-Tech Design Agency

I developed a comprehensive Digital Marketing Strategy for a Canadian B2B high-tech design agency, Initiate Marketing, that works with clients such as Blackberry QNX, SAP, SS&C, Calian, Trend Micro, Entrust, and more.

Explore the 277+ articles (and sites) I’ve written.

Apartment 613


Shelley Lepp
Co Executive Director at Writers Collective of Canada

"We (The Multicultural Artists' Coalition (MAC-CAM)) worked with Sonya Gankina through our ART+ Workshop Series. Our program delivers professional development sessions to local artists in the City of Ottawa. Sonya co-presented the Digital Marketing for Professional Artists workshop and did a fantastic job. Since the planning stage, she was active and willing to accommodate our needs and adapt her presentation, considering the other presenter's speaking points. Sonya was passionate and generous during the presentation and shared detailed information about strategies for SEO, successful social media content, media and public relations. She made the subject relatable to our audience by providing artist examples and her personal experience. We were delighted to work with her work and would absolutely recommend her."

Alejandro Cendales
English Program Director and Equity & Inclusion Officer at Multicultural Arts in Schools and Communities (MASC)

"Sonya's been super helpful & very keen while assisting me with an upcoming pre-launch company (stealth mode). Working remotely & on her own schedule with weekly catch-ups, it's been great to have her help with researching the market, competitors and feasibility of the venture. She's conscientious and a pleasure to work with. Recommend."

Craig Fitzpatrick
Entrepreneur and Tech Executive

"I had the pleasure of working with Sonya during a very busy time. She always goes the extra mile, learns new skills when needed, and thinks several steps ahead. All that with a smile and a positive attitude, no matter how pressing the deadlines. Great work, Sonya!"

Maria Sturova
Marketing Professional

"We worked with Sonya to help develop our social media and content creation strategy across several channels. Sonya was reliable and consistently delivered results. I would recommend working with Sonya if you are looking for someone to effectively and efficiently manage your content and social media channels."

Carly Holm
Founder & CEO, Humani HR

"What I appreciate about working with Sonya is that she always takes the time to thoroughly understand the project first—almost as if she feels it—before writing even a single line. This depth of understanding translates directly into the copy, and her expertise is evident in the text. Having worked with various content writers and copywriters for at least the past 15 years, I can immediately distinguish between good writing and bad writing. Sonya's writing is simply superb, and I look forward to collaborating with her on more projects."

Vitaliy Deputat
Founder, Ad House Digital Advertising

"Sonya has been invaluable for our team. The social posts she creates for us are simple but effective and have increased our reach, our followers, and our engagement. She works quickly and efficiently and has saved my team hours of work. Sonya is great to work with, has great ideas that she's always willing to share, and follows up on everything. I love working with her and will be recommending Sonya every chance I get."

Jilian Morgan
Digital Marketing Manager, Relogix