Published Work and Freelance Writing Portfolio
Freelance Writing Portfolio
I write strategic website copy, showing how a client solves customer pain points. I write SEO-friendly blog posts in a variety of niches, that rank well, and drive traffic to the website.
I write for Apartment 613, an award-winning arts & culture Ottawa blog.
I’ve written for the Telfer Career Centre professional blog. I’ve written for the Telfer School of Management blog. I’ve written blogs for my first baby site.
In this collection, explore my published work and work that I have done for clients.
Most recent client work: Taleo Enterprise Inc.
Home Page Copy
For the most recent client project, I interviewed the owner of the business about their competitive advantage, why he started the business, and what his digital marketing goals are. I translated everything from the owner’s native Russian to English, did SEO research for keywords, and re-wrote the copy on the home page to fit the brand tone and voice. I also suggested adding new sections to highlight the value of renovations. Since this change, traffic to the website more than doubled thanks also to my launch of a new Google My Business listing.
AllRotors.com Blog #1: How do car brakes work?
I researched the topic and used UberSuggest to find viable keywords, to create an educational and SEO-friendly piece.
Blog is ranking in top #1 position on Google for the long-tailed keyword.
How I Paid for My University Degree
For my Digital Marketing #ADM4326 class with Jonathan Simon, I wrote a post for the Telfer site about being financially smart and graduating with zero debt. Read here.
Navigating Your First CO-OP Work Term at uOttawa
Are you just beginning your studies at uOttawa and gearing up for your very first CO-OP work term? Here is how to prepare and enjoy your placement.
Fall Semester Prep 101
Students, welcome back! Hopefully you had a great summer. Going back to school is equally as exciting as it is nerve-wracking but don’t worry, you will find your classes and settle into a routine quickly enough!
Building Your LinkedIn Profile
LinkedIn is how I got my first job. It’s vital to keep your profile updated if you are in the business world. Here are the first baby steps to take and make your profile all-star.
Second Year Syndrome: Why the Grass is Indeed Greener
Second year was not a good time. If you are experience this, you’re not alone. Third and fourth years were much better so from experience… It does get better. Here is how.
Getting Involved: How and Why
I worked with the school, I volunteered with student clubs, I went to events. Getting involved is invaluable. Here is how to do it well.
Most recent published work: Apt613
At The End Of Your Breath: Interview with photographer John Healey
For the most recent interview, I interviewed John Healey, an award-winning Ottawa-based photographer. Struggling to humanize the pandemic, Healey created art from x-rays of COVID-19 patients. We talked about this chilling project and why it is so important. Read our interview here.