How I became a Business Storyteller

Originally from Central Asia and Eastern Europe, I immigrated to Canada in 2011. Keeping the tradition of moving, I came to Ottawa in 2016 for my Bachelor of Commerce in Marketing from the Telfer School of Management. While studying, I first worked at McDonald’s (that’s how I paid for my degree!), then at a Volkswagen dealership, and then at a digital marketing agency in town where I stayed for 3 years. 


★★★★★

“I had the pleasure of working with Sonya during a very busy time. She always goes the extra mile, learns new skills when needed, and thinks several steps ahead. All that with a smile and a positive attitude, no matter how pressing the deadlines. Great work, Sonya!”

Maria Sturova, Marketing Professional

In January 2021, I went full-time freelance and registered my business in Ontario. Since then, I’ve completed more than 82 projects for a variety of clients, from Telfer itself to a B2B SaaS high-tech company to a whole flurry of local businesses. I work remotely with clients in Ottawa, Toronto, across Canada and the United States. I am a business storyteller, content strategist, and copywriter.

My zone of talent is writing and I love meeting new people through my special interview process, which enriches every story I write with authentic voices and distinct personalities.

I speak and I teach

Public speaking and teaching

Junior Achievement Entrepreneurship Talk on Branding

For High School Students in Grades 9-12.


Jonathan Simon Digital Marketing Class at Telfer School of Management

Spring 2022, fall 2022, summer 2023, and fall 2023.


Junior Achievement World of Choices Panelist

For High School Students in Grades 9-12. Speaking about entrepreneurship and immigration.


Coach for Experiential Marketing category of Happening Marketing Case Competition


Coach for Experiential Marketing category of Happening Marketing Case Competition


Student Talks Telfer Event for Business Students


Guest on Humans of Martech Podcast


Guest Judge Telfer Marketing Association Pitch Your Brand Competition


Coach for Marketing category of Jeux Du Commerce Case Competition at Telfer


Appears in interviews by
Authority Magazine on Medium


Taught a gifted Grade 5/6 class on writing a journalistic article for the Writer’s Festival

At First Avenue Public School in the Glebe.


Lean In Ottawa: Trials & Triumphs
speaker about entrepreneurship


Led a workshop on Digital Marketing
for Professional Artists for the
Multicultural Artists’ Coalition


Guest Judge Telfer Internal Case Competition of Digital Marketing Category


Sonya Gankina Speaking and Event Coverage

Reach out

Send me a note to organize a speaking or teaching engagement at your organization.