Sonya
Gankina
Hi there,
I’m a copywriter and content strategist who generates revenue for my clients from written content.
I create engaging digital copy rooted in storytelling and SEO, perfect for both humans and search engines.
Content Strategist Services
Content, content, content. We consume it all day long. Yet, for most businesses content is a bottleneck — who’s going to write the new website copy? Who can make that blog happen? Why does this copy sound so flat? 🤔 Other priorities take place and content is put on the back burner.
BUT, as we both know… You need content. Strategic SEO-informed copy and content that aligns with your brand will drive organic traffic to your website, resulting in thousands of dollars of additional revenue thanks to new leads. 📈 (just ask my clients)
✍️ As a freelance copywriter and content strategist, I come into your organization with a fresh perspective and unburden your team from the responsibility of coming up with witty words.
My process is rooted in deeply understanding you as a leader and unearthing the true story of your organization. I conduct interviews to get to the bottom of it, in addition to extensive competitor research and SEO keyword research.
Website Copywriting Services
Copy is to sell, content is to educate and build trust. I write powerful website copy for your home, service, and location pages that outperform competitors and communicate your value clearly to both the potential new customer and Google.
Blog Writing Services
I write both short- and long-form blog content that brings users to your website, improves your brand awareness, and builds trust over time. Together, we position you as a thought leader in your industry, like the deserving expert you are. Research and SEO included.
Content Strategy Consulting
Not sure what you need for content or social media? I got you. In a one-on-one consultation, I explain the content funnel to you so you know how to approach content marketing. I go through setting up your custom social media strategy, why it matters, and how you can get your team on board.
Freelance Consulting Sessions
Want to get into freelance copywriting and open up shop? I’ll tell you my best tricks and tips for getting organized early, figuring out how the heck CRA works, and how to find your niche.
P.S. Ask me about managing your PR & media + founder story consulting.
Case Study: Organic SEO Copywriting for a Local Ottawa Business
From just making about $5K a month, the company jumped to $58K in June 2023, then hit over $100K in July and August, and broke all records with $182K in February 2024, all from clients who found the company organically on Google thanks to my SEO copywriting work!
Alumni Success Stories: Key to Your Alumni Engagement Strategy
Working with the Telfer School of Management at uOttawa as a contractor for two years in a row, I’ve written about the Former CFO of Canada Goose, the gold mining magnate Ian Telfer, DEI, and more. Alumni success stories are imperative to your engagement strategy.
Case Study: Digital Marketing Strategy for B2B High-Tech Design Agency
I developed a comprehensive Digital Marketing Strategy for a Canadian B2B high-tech design agency, Initiate Marketing, that works with clients such as Blackberry QNX, SAP, SS&C, Calian, Trend Micro, Entrust, and more.