I research keywords with good search volume and write SEO-friendly blog posts supported by research. A few posts I’ve written out of 24+:
https://www.allrotors.com/blog-54-why-do-my-brakes-squeal-how-can-i-stop-it
https://www.allrotors.com/blog-58-vented-vs-drilled-and-slotted-rotors
https://www.allrotors.com/blog-57-disc-brakes-vs-drum-brakes-what-do-i-have